Thanks to the red dot design award the Design Zentrum Nordrhein Westfalen created one of the most prestigious international competitions. Only in 2011 there were over 14,000 entries from over 70 countries. The “red dot” award has become one of the most desirable symbols of the outstanding quality of design in the world. Awarded items are presented by the Design Zentrum Nordhein Westfalen in the museum red dot at least a year. First –class work of the jury ensures that competition has an excellent reputation and international recognition. Judicial composition changes each year and guarantees a high level of objectivity and fairness. Delivered products are evaluated by different criteria, such as innovation, functionality, formal quality, long-lasting effect, ergonomics, symbolic and emotional content as well as self-evident aspect of the product. In order to evaluate the diversity of design professionally , the red dot award is divided into different disciplines „red dot award: product design“, „red dot award: communication design“, „red dot award: design concept“, which , since 2005, are granted annually in Singapore.